Thursday, June 2, 2011

Important Dos for Educating the Aromatherapy Novice in Business

BY Rose Chard, ACHS Certificate in Aromatherapy Graduate, Owner Your Body Needs, LLc

Aromatherapy is a term that gets tossed around in the commercial market with little credibility to the fundamental science behind it. For the aromatherapy student who may look forward to a future in the industry, this is a frustrating issue because it becomes more of a challenge attempting to reach out to those who stand to gain a tremendous amount of benefit from the practice. If you are planning on starting a career in aromatherapy, here are some important factors to educating your customers.

1. Understand you are an educator—If you are a Registered Aromatherapist (RA) you must recognize that achievement. Your education gives you a vast amount of knowledge in the industry which the average person does not have. Provided you remain in your scope of practice and within ethical guidelines, you have quite a powerhouse of information to help improve clients’ quality of life. You earned that right through your education. Wasn’t it valuable to you the first time you heard it?

2. Have a business plan—Aromatherapy study is broad. There are hundreds of essential oils and many applications of using them. Having a strategic business plan will allow you to focus on how to get your message across. Determine which area of aromatherapy business you want to focus on and in which platform you will be communicating: leased site, website, colleges or other? As soon as you have a solid idea of your plan, you will be able to develop well-suited ideas that will best fit your business model. Having a clear, well-thought-out direction will enable you to make smarter choices and lead to fewer frustrations. Do not be afraid to start small; you do not have to deliver the entire message all at once. You might decide that you want to concentrate your efforts on a branch of aromatherapy that appeals to you, and from there you could expand that into a business model.

To read the full text article with three additional suggestions, download the June 2011 edition of the ACHS eNewsletter, The Reporter, online here:

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