Download How to Bridge Potential and Profit Teleconference with Michelle Pippin

How can the four simple words, "I can help you," revolutionize your holistic health practice? In our November 22 teleconference, How to Bridge Potential and Profit, marketing expert Michelle Pippin answers this lingering question for you! She also outlines what she thinks are the top five commonly made mistakes when building a holistic health business.

In case you missed the live event, the American College has posted the recording for free download. >> Click here to download the recording How to Bridge Potential and Profit

Be sure to leave a comment and your follow up questions for Michelle! How will you use these holistic marketing suggestions to support your business and reach your goals?

Note this audio file is large and may take a while to download. Please right-click, select Save Link As, and download the MP3 to your hard drive for optimal performance.

Audio files are © ACHS 2011. You may use this recording for personal use only. However, unauthorized distribution, duplication, or broadcast or performance for financial gain is prohibited. This recording is offered as a service and for educational purposes only. No endorsement is implied. Any websites or services mentioned in conjunction with this teleconference recording are the express experience and opinions of the teleconference speaker.

NAHA Now Offers Mini Marketing Tips for Aromatherapy Professionals

The National Association for Holistic Aromatherapy e-news now features a mini-marketing tips section written by Kayla Fioravanti, RA (who also is responsible for the blog Essential U). If you don't yet follow NAHA, now's the time. This is a very practical article for aromatherapy students and professionals, as well as holistic health professionals who adjunct aromatherapy with the primary practice.

In this first edition of NAHA Mini-Marketing Tips Kayla suggests "Determine Your Best Sellers-Cut the Dead Ends." She recommends focusing "on the top 20% of your products and services that bring in 80% of your sales. Phase out the rest unless they are support products for your top sales items. On a spreadsheet list every single product and service and put the total dollars sold next to each item. Sort them from highest to lowest and then determine which products make up the top 80% of total sales. You will find that they will be your top 20% of products or services. That means in almost every business, that 80% of your inventory is only doing 20% of your sales. But you are spending most of our money keeping those 80% of products or services available for that customer that uses them once a year."

>> To read more from the NAHA blog, click here: http://worldofaromatherapy.blogspot.com/