"Starting a business that involves aromatherapy as part of your business model is exciting as well as overwhelming," says Rose Chard in her article "Tips for the Working Aromatherapist" on the National Association for Holistic Aromatherapy (NAHA) blog. "Exciting because a growing number of people are looking to take more control of their well-being. Overwhelming because it is often difficult to know how to start an aromatherapy business--there is no set model to follow. However, this is a growing industry so it is an excellent time to add aromatherapy to your current business or to begin one based on aromatherapy. Here a few tips to help you along the way."Do not assume that your clients will know the basics of aromatherapy, Chard suggests. Rather, rely on your expert education and the industry's ethical standards to meet your customer's needs. "A great number of people still do not understand the difference between an essential oil and fragrance oil," chard says, or "how to distinguish a true aromatherapy product by reading a label or that essential oils have uses other than aromatic pleasure. These people need you. And as an aromatherapist, you should recognize your role in proper education of the principles of aromatherapy for those that want and need that education."
Chard also suggests that working aromatherapists:
- Be specific about what they offer
- Start small and build
- Offer quality
- Decide on the business's demographics
- Be proud to promote the benefits of aromatherapy
- Charge to reflect the value of services and products offered
For expert advice about the business of aromatherapy, check out "The Business of Aromatherapy: American College of Healthcare Sciences," an interview with ACHS President Dorene Petersen on the Essential U blog.
Click here to read "The Business of Aromatherapy."
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